Posts Tagged ‘Google’

23
Jul

Google’s New Emphasis on it’s Own Reviews

Written by cormiston. Posted in Google Places, Local Marketing, SEO, Social Media

Google has changed the layout of their Google Places yet again.  In fact…they have removed all references to other review sites except for user reviews from Google.  It is widely known the issues Google has had with Yelp, TripAdvisor, and other review sites in the past, it seems they have done away with listing these 3rd party reviews in lieu of their own. With the popularity of local search and the rush for placement, Google is constantly changing it’s features and placement of items on a regular basis.  Google announced this new look on Thursday and mentioned that there are still more changes to hit soon.  With a new emphasis on Photos to show the business and it’s products/services it’s clear that they are helping businesses target their audience who recognize their businesses from the pictures.

Some other changes are apparent with their new emphasis on their own reviews (big surprise).  It only makes sense that they trust their own reviews more than other sites because they can control the authenticity of these reviews easier.  With the rash of outsourced reviewers from countries such as India and the Philippines, Google is beginning to crack down on these bogus reviews in place of those placed from Google users.

You will notice the BIG RED “Write a Review” button to encourage their users to write reviews right from Google Places.   This gives them greater control to manage people who post reviews for a restaurant in New Jersey from their office in Hyderabad, India.

While citation sites may still play a role in authenticating the place of business, it’s clear that external reviews are now gone from Google Places.  This is both good and bad.  Bad for all the companies who have accumulated excellent reviews from their customers (which no longer count towards their popularity), and good for companies who would like to get more reviews.

It has been very difficult for Social Marketing agencies to help companies instruct small business’s  loyal fans on how to write reviews.  They would have a lengthy instruction manual starting with how to sign up for an account on Yelp, or Judy’s Book.  Then end with a convoluted explanation on how to post the correct company name (spelled exactly like this…), address, and Phone number.  Now, it’s plain simple…..”Click the red button when you find us on Google Places”.  This should make it much easier for businesses to obtain more reviews.   This will also start a brand new wave of massive reviewing to rank their places listings.

So whether you are looking for a great restaurant in your area, or marketing for other companies….you can expect more changes to come with Google Places.

 

24
Jan

Get Your Facebook Fan Page Up On Google

Written by cormiston. Posted in Facebook

Image representing Facebook as depicted in Cru...

It’s no secret that Google and Facebook have a good relationship going on.  Google claims to have indexed over 503 million pages within Facebook, and that was in 2009!  So when  you’re looking at increasing your search engine ranking, particularly on Facebook, look to your Facebook Fan Page.  With some dashes of well placed SEO, you too can get Google to notice your Fan Page.

First, get a good URL.

When your Fan Page reaches 25 members, you can change the URL.  It’s a fairly easy process and we show you how to do it here (add link to other post).  Be sure your URL is easy and something people will remember when they go to search for you.

Create a Default Tab.

This is important because the default tab is what people will see when they first visit…and it’s what search engines will see as well.  Designating which tab you want is fast (go to Settings on you Page then select the tab you want as default).  If you designate your Welcome tab as default, you can put an engaging picture, to draw in fans, AND content hitting your keywords, to draw in search engines.

Another great Default Tab is a landing page, where you can draw in fans with great deals, information, or engaging offers.

Put a Facebook Like Box on your main site.

Again, it’s easy to put in a Like Box on your blog or website.  Facebook will even make the code for you if you supply it with basic information.  Go here to get started.

Fill in the About Box.

You know that blank box under the profile picture?  Be sure you put in your website and a sentence with a keyword or two.  This little area is accessible to search engines and is just one more opportunity to generate relevant content.

Write notes.

Take advantage of the Notes section on your Facebook page.  Content here can be searched for in Facebook, and if you include your key words in short notes, you can draw people to your page who search for those words.  Notes can be blog posts or even just short snippets of information, but take advantage of this place to add content to your page!

As you can see, there are several ways to get Google to take a closer look at your Fan Page.  The more Google crawls it, the more it will be added to your rankings.

While a Facebook Fan Page is not enough by itself to get you onto the first page of Google, it does help and, with a more comprehensive marketing plan in place, can help with SEO as well as help get your company’s information out there for millions of Facebook users.

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