Posts Tagged ‘Facebook’

24
Jan

Get Your Facebook Fan Page Up On Google

Written by cormiston. Posted in Facebook

Image representing Facebook as depicted in Cru...

It’s no secret that Google and Facebook have a good relationship going on.  Google claims to have indexed over 503 million pages within Facebook, and that was in 2009!  So when  you’re looking at increasing your search engine ranking, particularly on Facebook, look to your Facebook Fan Page.  With some dashes of well placed SEO, you too can get Google to notice your Fan Page.

First, get a good URL.

When your Fan Page reaches 25 members, you can change the URL.  It’s a fairly easy process and we show you how to do it here (add link to other post).  Be sure your URL is easy and something people will remember when they go to search for you.

Create a Default Tab.

This is important because the default tab is what people will see when they first visit…and it’s what search engines will see as well.  Designating which tab you want is fast (go to Settings on you Page then select the tab you want as default).  If you designate your Welcome tab as default, you can put an engaging picture, to draw in fans, AND content hitting your keywords, to draw in search engines.

Another great Default Tab is a landing page, where you can draw in fans with great deals, information, or engaging offers.

Put a Facebook Like Box on your main site.

Again, it’s easy to put in a Like Box on your blog or website.  Facebook will even make the code for you if you supply it with basic information.  Go here to get started.

Fill in the About Box.

You know that blank box under the profile picture?  Be sure you put in your website and a sentence with a keyword or two.  This little area is accessible to search engines and is just one more opportunity to generate relevant content.

Write notes.

Take advantage of the Notes section on your Facebook page.  Content here can be searched for in Facebook, and if you include your key words in short notes, you can draw people to your page who search for those words.  Notes can be blog posts or even just short snippets of information, but take advantage of this place to add content to your page!

As you can see, there are several ways to get Google to take a closer look at your Fan Page.  The more Google crawls it, the more it will be added to your rankings.

While a Facebook Fan Page is not enough by itself to get you onto the first page of Google, it does help and, with a more comprehensive marketing plan in place, can help with SEO as well as help get your company’s information out there for millions of Facebook users.

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24
Jan

12 Promotion Methods for Your Blog

Written by cormiston. Posted in Blogging, Search Engine Optimization, Social Media

Image representing Squidoo as depicted in Crun...

One of the hardest things about starting a new blog is attracting readers.  Unless you have the fortune of already being a well-known or well-loved blogger who has fans, you’re going to have to do a bit of work to get your blog out there and known to the masses.

1. Turn your posts into articles.

A great way to spread around links to your blog is to create articles out of your posts.  There are several free sites where you can post articles about a variety of topics, including EzineHubPagesSquidoo, and Buzzle.  By creating an article to post, you can advertise your blog in a resource line underneath the body of your text.  Provide a link and people will know where to go for more information.  This also helps by providing links to your blog that a search engine spider can crawl and find, helping your search engine ranking as well.

2. Alt Text

Label the alt text on your pictures that are featured in your posts.  A great post on Social Media Today talks about the importance of labeling your alt text.  Labeled pictures help your images get pulled by major search engines when someone searches under for those keywords reflected in your label.  Here’s a great tip sheet on how to choose labels.  And don’t forget, that posting pictures to your blog is always preferable to no pictures, as pictures increase the value and quality of your content!

3. Sign up for a subscription service.

People still rely on e-mail to know about the newest and latest products, and your blog posts are no different.  Services like Feedburner will let people follow you and will send them an e-mail when your blog is updated.  There are other services if you want more control over your lists, but having an option to be updated by e-mail is a good idea.  Plus, e-mail brings on the possibility of readers forwarding on your post to a non-subscribed friend.

4. Build links.

This one may be intimidating for new bloggers, but one way to get readers to come to your blog is by exchanging links with similar minded blogs.  Is your blog on movies?  Look for other comparable movie blogs and ask if they want to switch links with you.  Post intelligent comments on other blogs, engage in other blog communities, or include links to your blog in you Facebook page, Twitter profile, etc.  No one likes a spammer, but people are generally reasonable about helping.  Link to small sites without exchange, and chances are, they’ll link to you in return.  Beware of linking to big sites, however, as they may not even realize you’re linking, and there’s a good chance they won’t bother returning the favor.

5. Optimize!

Just like search engine optimization for websites, optimize your blog for search engines.  There are several ways to do this that we list in a previous article written (ADD LINK TO SARAH’S ARTICLE).

6. Ping your site.

There’s debate about how useful pinging actually is, but it never hurts to send a ping out to services and search engines to let them know that you’ve updated.  That way, your website is updated in search engine rankings and the service will include your newest post with your new keywords when someone does a search for them.  Here’sa great way to ping with one click.

7. Set up other social media sites.

Set up a Youtube account to display video you want to share.  Create a Twitter account and update it daily, if not more than once daily.  Make a Facebook Fan Page and start advertising to your friends!  By having these sites set up, you are reaching a wide and varying audience at times.  Each of these sites allow you to post a link to your site in your Tweet/update/profile and you’re just creating more links on other sites for those search engines to find.  And be sure to add widgets and plugins that let people share your post on Twitter, Facebook, Digg, etc.

8. Invite guest bloggers.

Do you know someone who blogs about the same topics as you, and has a fan base?  Ask them to submit a short blog post.  They may or may not agree, but if they do, chances are they’ll let their own followers know where to find the post and you can get some of their traffic.  Maybe a few will even stick around!  Be sure you get permission to edit their post, however.  Disagreements about this can be nasty and you don’t want to be locked into posting something blind as what they submit could be complete junk.

9. Go to conventions.

If you can afford it and are serious about your blog making it, consider going to conventions.  Believe it or not, there are blog expos, conventions, and fairs out there that you can appear at and meet other bloggers.  This is a great way to network and can help you find that guest blogger.

10. UPDATE A LOT.

No one likes great blogs that only post once a month.  Update at least once a week, it not more, and while you’re at it…

11. Write quality content.

The occasional LOLCats post is ok, and posting a great joke isn’t bad either, but write content consistently that is interesting to your market and readers.  If you’re writing about painting, write about it!  Use your own voice and write what you find is engaging and interesting.  If you enjoy writing about it, your passion will shine through and draw readers in.

12. Create a brand that people want to follow.

Respond to comments made.  Engage people on Twitter.  Address issues people have with your website.  Acknowledge your readership and audience and let them know that you paying attention!  People follow brands because they like what they promise.  Create your blog like you would a brand by offering something people want and something they can rely on for that want.  Be receptive and don’t put out the idea of having your readers interact with your blog.  Post a poll or ask what they’d like to see, and don’t ever forget that your audience is there!  After all, they can spread the word as well if they like what they see.

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