Here is another great article by Jackie Jones on how Google is changing how it does search…and fundamentally how this will change SEO strategies in the future.  Looks like it’s time to retrain the staff.

Google to Refresh its Search Engine Function

21 Mar, 2012By: Jackie Jones

The changes could affect websites that rely on Google’s current page-ranking results, while giving the search engine more ways to appeal to different advertisers, according to industry experts.

Check out this article I ran across that talks about how Google is changing the way it associates your search queries based on People, Places, and Things.  I have always been a strong proponent of using semantic related words within the content of the site as well as articles.  If done properly and naturally, this helps readers get a better context of the topic, as well as serving Google a better idea of the entire scope of what you are focusing on.  With the information that it has from a variety of sources (including Google+) they are starting to include this intelligence with their search to provide more accurate and closely targeted results for users.

Google Gives Search a Refresh

-Wall Street Journal

By AMIR EFRATI

Google Inc. GOOG +1.60% is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today’s technology and maintain its dominant market share.

Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.

PPC is getting harder and harder to manage every day!

I found a great article written by Laura Betterly…an expert in the PPC world. She manages hundreds of clients and is always on the cutting edge of PPC.

Check out the article here ” Google Compliance and how It’s Changed PPC Management“