Archive for 2012


Check To See If You Have Been Hit By Penguin For Page Over Optimization

Written by cormiston. Posted in Search Engine Optimization, SEO

Hit By Penguin for Over Optimization?

There is a lot of talk lately after Penguin came out, as well as several updates to the Penguin algorythm on what exactly is affecting a site to make it drop off for a single keyword.  I have written a little about my experiences with Penguin, but often get requests from new customers to look into why they are no longer ranking #1 for X keyword.  Each case is slightly different but have a common thread.


Penguin Update: The Good, The Bad, and the ?

Written by cormiston. Posted in Blog, Search Engine Optimization, SEO

Well, fellow SEO fanatics, we have experienced yet another crushing blow by Google.  Some of these changes effect work that many of us have been doing for years.  It’s time for change once again.  Here are the latest updates on how we should consider doing our SEO in the future.  I will first cover what happened and why, after which I’ll make a few suggestions on how to continue to be more effective in your SEO efforts moving forward.


Another great article on how Google is changing how it does search – Time to change your SEO Stragegy!

Written by cormiston. Posted in Blog, Search Engines

Here is another great article by Jackie Jones on how Google is changing how it does search…and fundamentally how this will change SEO strategies in the future.  Looks like it’s time to retrain the staff.

Google to Refresh its Search Engine Function

21 Mar, 2012By: Jackie Jones

 MOUNTAIN VIEW, Calif. – Search engine giant Google is revamping its search formula over the next few months, utilizing semantic technology to display more facts and direct answers to Internet users’ queries, rather than just a list of multiple Web links.

The changes could affect websites that rely on Google’s current page-ranking results, while giving the search engine more ways to appeal to different advertisers, according to industry experts.


Google is changing it’s way of Searching Based on People, Places, and Things

Written by cormiston. Posted in Blog, Search Engine Optimization, Search Engines

Check out this article I ran across that talks about how Google is changing the way it associates your search queries based on People, Places, and Things.  I have always been a strong proponent of using semantic related words within the content of the site as well as articles.  If done properly and naturally, this helps readers get a better context of the topic, as well as serving Google a better idea of the entire scope of what you are focusing on.  With the information that it has from a variety of sources (including Google+) they are starting to include this intelligence with their search to provide more accurate and closely targeted results for users.

Google Gives Search a Refresh

-Wall Street Journal


Google Inc. GOOG +1.60% is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today’s technology and maintain its dominant market share.

Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.


PPC Management and Google Compliance

Written by cormiston. Posted in Blog, PPC (Pay-Per-Click)

PPC is getting harder and harder to manage every day!

I found a great article written by Laura Betterly…an expert in the PPC world. She manages hundreds of clients and is always on the cutting edge of PPC.

Check out the article here ” Google Compliance and how It’s Changed PPC Management

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